New Zealand Top Choice for North American Adventure Travelers
The Adventure Travel Trade Association (ATTA) just completed a study with Outside Magazine on how adventure travel trends have changed in the last decade. The top 5 desired destinations for the intrepid today are New Zealand, Australia, South America, South Pacific, and Western Europe. North America and the Middle East, both in the top 5 in 2006, slipped down to number 7 and 16, respectively. Hiking, backpacking, and sea kayaking were the top activities in 2016, replacing more hardcore sports a decade ago like rock climbing. I was surprised that biking and mountain biking weren’t taken into consideration. I would think that the popularity of both sports would be near the top today, judging from the increasing number of our clients who want to join a biking trip. The multisport trip, where you sample a different activity every day, also remains strong, especially with families. But I didn’t see it mentioned in this report.