Millennials are Driving the Comeback of Travel Agents
When my wife and I launched our travel agency, ActiveTravels, close family and friends scoffed at the idea—as if I just announced that I was becoming a blacksmith. After all, wasn’t it President Obama who suggested in a town hall meeting that travel agents were becoming obsolete? How could they possibly prosper against big-pocket online travel agencies (OTAs) like Expedia, Priceline, Travelocity, and Orbitz? There was just no need for them anymore, or was there? Since we opened in May 2012, without benefit of advertising dollars or a marketing department, there has been a steady stream of traffic.