L.L. Bean Celebrating its 100th Anniversary in 2012
If you live in New York City and noticed that big Bootmobile in Times Square on Wednesday, the vehicle came direct from Freeport, Maine, to celebrate L.L. Bean’s 100th anniversary. Feeling nostalgic? Then order a special-edition boot this year that’s similar to the first pair of boots designed by Leon Leonwood Bean. Better yet, blog, tweet, or simply tell a story about using L.L. Bean gear and the company will donate up to $1 million to the National Park Foundation in a yearlong promotion called “The Million Moment Mission.” The company also hopes to get more folks outdoors this year by promoting its Outdoor Discovery Schools. Go Bean!