How a Travel Advisor Helps With Hotel Bookings
In a story I wrote for The Boston Globe on "The Key to Getting a Better Hotel Room," I interviewed Jacob Tomsky, author of the best-selling Heads in Beds (Doubleday). Tomsky, 35, spent a decade in the hotel industry, seven of those years manning the front desk at an upscale midtown Manhattan hotel. I asked him is it better to book a room via a travel agent than to reserve through websites like Hotels.com or Priceline? His response: "From a business standpoint, people who book through third-party travel sites are looking for a discount. The likelihood that they’ll return to your hotel is close to nil. So discount reservations are our last priority. They’re the ones we put next to the elevator." It also doesn’t help that these online travel agents or OTAs are reaping exorbitant finder fees from lodgings, up to 25 percent of cost per room from independent properties, compared to the average 10 percent commission for travel agents.