How A Travel Advisor Helps Design an Authentic Travel Experience
As a young travel writer, working as a Contributing Editor at Arthur Frommer’s Budget Travel Magazine, I would regularly meet Arthur Frommer in his office in midtown Manhattan. I would come prepared, ready to pitch my 3 to 4 story angles on a sheet of paper and the legendary writer, who made his name penning "Europe on 5 Dollars A Day" in 1957, would politely listen and shoot down every one of my ideas. He then would come up with his own suggestions: "Steve, why don’t you do a story on the Caribbean islands that are rarely affected by hurricanes, like the ABC islands of Aruba, Bonaire, and Curacao?" One of those story ideas I would return to again and again in my travel writing career and, in fact, became the cornerstone of our beliefs when we opened our travel agency, ActiveTravels, 7 years ago. Arthur said to me, "Steve, these big-name American travel companies like National Geographic Expeditions are hiring smaller outfitters to run their trips in each of the countries they visit. Find the best small local ground operator in a dozen countries and pen a story on them. This way, you eliminate the middleman and save a bundle."